Bridging the Gap Between Value and Affordability
Source: Drug Discovery and Development
Drug Discovery and Development featured an article by Jane Horvath, 3D Communications Market Access Lead, on Bridging the Gap Between Value and Affordability.
“Innovators need a clearer view of the innovations that are important to key therapeutic stakeholders, such as helping providers meet their performance metrics or improving patient quality of life. They need that knowledge well before product launch. And they need to bring to market innovations that reflect and integrate those views.”