3D Communications and SolemEU Announce a Joint Venture, Expanding Value Communications for Market Access Services in Europe
Source: 3D Communications
New Approach to Communicating Value of Drugs and Devices
3D Communications and SolemEU have entered into a joint venture to help pharmaceutical, biotechnology and medical device companies develop and successfully communicate their value proposition to key stakeholders – including payers, physicians, patients and policymakers.
The joint venture expands 3D’s Value Communications for Market Access services throughout Europe, leveraging SolemEU’s network of senior executives experienced in developing and executing pricing, reimbursement, and market access strategies.
“The strategic alliance with SolemEU comes at a critical time for the pharmaceutical and device industries, as the prices of products are increasingly under fire,” said 3D Communications’ founding partner Cindy DiBiasi. “We believe the old way of justifying the price of a drug or device and communicating its value is obsolete. The current environment demands strong communication. We have developed a new approach to ensure a product’s value proposition is based in both economic reality and what stakeholders perceive as valuable.”
The process moves beyond traditional market access approaches. It utilizes a three-dimensional method that assesses how the complex stakeholder environment, local market realities, and the evolution of treatment interact, and ultimately influence, a product’s value proposition.
3D Communications and SolemEU’s Value Communications for Market Access service is built on experience and insights gained from 20 years of working with both small and large healthcare companies, associations and stakeholder groups around the world.
“By combining 3D’s expertise in strategy and effective communications, with SolemEU’s experience in health economics and market access strategies throughout Europe, we will be able to provide clients with a more practical, thoughtful approach to an evolving and challenging global marketplace,” said SolemEU principal Peter Zaudtke.
3D Communications is a strategic communications firm, offering a comprehensive and integrated approach to defining, supporting, and justifying value supported by effective communications. Our integrated suite of communications services ensures message consistency across all levels of an organization and throughout all stages of product development.
SolemEU is an international market entry advisory firm offering strategy development, data generation, stakeholder testing and preparations in Europe for HTA interactions and dossier submission – leading to a credible Value Story and high-value reimbursement.