Caroline Poland is the Founder and President of Poland and Associates Consulting. She is a Licensed Mental Health Counselor, a Licensed Clinical Addictions Counselor, a Certified Clinical Trauma Professional, a Certified Compassion Fatigue Professional, and a Nationally Certified Counselor. She is also certified in EMDR therapy, a form of therapy designed for those who experience distress around traumatic memories and Post Traumatic Stress Disorder. Ms. Poland is the creator of the Preferred Cognitive Styles and Decision-Making Model, which was first discussed in a 2011 article published in Vaccine. This model outlines a series of cognitive styles that individuals employ in decision making, and outlines communication strategies that the health care provider can use to communicate effectively with that patient to create behavior change – in particular in regard to vaccine acceptance.